Professor Dr. Sofri Yahya is a lecturer at the School of Business and Social Sciences, Albukhary International University, renowned for his profound expertise in social business and innovation. With decades of experience, he is a visionary in developing sustainable business models, fostering social entrepreneurship, and driving strategic innovation.
Dr. Sofri's academic foundation includes a Ph.D. and MSc from the University of Southampton and a BBA from Eastern Michigan University. His impactful research is centred on innovation for sustainable organisations, social enterprise performance, and inclusive policy frameworks.
Beyond academia, Dr. Sofri is a highly sought-after trainer in strategic innovation and design thinking, providing invaluable guidance to NGOs, policymakers, and corporations. He is also a certified coach by the Malaysian Association of Malaysian Coaches (MACC), further enhancing his ability to mentor and develop others.
In his dynamic teaching, Dr. Sofri seamlessly integrates real-world case studies and hands-on projects. This approach empowers learners to design scalable, purpose-driven ventures that create significant and lasting societal impact.